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EU unveils Single Digital Market Strategy

European Commission announces Digital Single Market


Digital Single Market could contribute €415 billion per year to the European Union economy.

The European Commission has today announced its Single Digital Market Strategy, aimed at tearing down regulatory walls and move from 28 EU markets to a single one.

Recognised as one of the top 10 priorities of the European Union, the European Commission estimates that a fully functional Digital Single Market could contribute €415 billion per year to the economy of the European Union and could create 3.8 million jobs.

Commission President Jean-Claude Juncker announced: “Today, we lay the groundwork for Europe’s digital future. I want to see pan-continental telecoms networks, digital services that cross borders and a wave of innovative European start-ups. I want to see every consumer getting the best deals and every business accessing the widest market – wherever they are in Europe”.

“Our Strategy is an ambitious and necessary programme of initiatives that target areas where the EU can make a real difference. They prepare Europe to reap the benefits of a digital future. They will give people and companies the online freedoms to profit fully from Europe’s huge internal market. The initiatives are inter-linked and reinforce each other. They must be delivered quickly to better help to create jobs and growth. The Strategy is our starting point, not the finishing line”, stated Andrus Ansip, Vice-President for the Digital Single Market said.

The Digital Single Market strategy is focused on three policy areas:

  • Better access for consumers and businesses to digital goods and services across Europe
  • Creating the right conditions and a level playing field for digital networks and innovative services to flourish
  • Maximising the growth potential of the digital economy

Initiatives of the Digital Single Market include:

  • Harmonised rules to make cross-border e-commerce easier
  • Ending unjustified geo-blocking, where online sellers either deny consumers access to a website based on their location, or re-route them to a local store with different prices
  • Introduction of a modern, more European copyright law
  • Review of the Satellite and Cable Directive
  • Reduction of the administrative burden businesses face from different VAT regimes
  • Overhaul of EU telecoms rules
  • Partnership with industry on cybersecurity
  • Review of the e-Privacy Directive.
  • Proposed European free flow of data initiative
  • Define priorities for standards and interoperability

Single Digital Market is the key objective of the Digital Agenda for Europe, which aims to to generate smart, sustainable and inclusive growth in Europe.

More information about Single Digital Market.

Learn about the Digital Agenda for Europe.