In June 2014, the City of Yarra released a four year plan to improve the safety, vibrancy and functionality of night time activities in Yarra.
Renowned for its dynamic night life, the City of Yarra boasts an abundance of restaurants, bars and live music options that provide important social, cultural and economic benefits.
In response to media and community speculation about the negative impact of alcohol use at night within the Yarra municipality, the City of Yarra embarked on the Planning for our Night Time Economy project in 2013.
As part of the project, Council commissioned a report on the economic costs and benefits of Yarra’s night time economy.
The report identified the total value of Yarra night time economy was valued at $665 million per annum, contributing to 8.4 percent of jobs in Yarra or the equivalent of around 3000 jobs.
Whilst the report identified various costs and negative impacts associated with night time activities including noise, litter and policing of anti-social and criminal behaviour, that the benefits were estimated to outweigh the costs at a ratio of 2:1 (City of Yarra Night Time Economy Plan).
The Yarra Night Time Economy has has three key objectives:
- Safe – at night public spaces are well-kept and people behave respectfully
- Vibrant – at night there are a range of people and ages, and a diversity of facilities and activities, not centred on alcohol
- Functional- at night entertainment precincts accommodate people at peak times, attract people to walk, cycle or use public transport and have adequate public amenities (e.g. toilets) and infrastructure
About the City of Yarra
The City of Yarra is a local government area, close to Melbourne’s CBD.
With a population of 80,000, the City of Yarra is known for its bustling nightlife, heritage architecture and arguably some of the best shopping streets in Melbourne.
The Yarra Night Time Economy Strategy is available on the Yarra Council website.